There are more than 220 million Spanish-speaking users online, and more than 20 million live in the United States. The purchasing power of Spanish speakers is expected to exceed $1.5 trillion in 2016. Marketing to this group is critical for growing any business, and they need to begin considering the importance of language localization services in the form of website translation. Surprisingly, there is relatively little content online for native Spanish speakers. It is estimated that only about 5 percent of top websites are in Spanish despite the fact that most users prefer to purchase products or services from websites in their native language. In order to successfully market to different Spanish-speaking audiences, you have to put in the time, energy and resources to learn about the Hispanic cultures you want to reach and then localize your content specifically for that market.
Source: LinkedIn Pulse