Social media platforms such as Facebook, Twitter, Google Plus, LinkedIn, YouTube, etc. Have taking over the world in the past decade. Having a profile in at least one of them has become second nature not only for individuals but for business too.
Social media is a good space for conducting and promoting e-learning. Here are three ideas how you can use social media to reach your e-learning goals.
Social Media as an E-Learning Platform
Since social media unites groups of people that have similar interests it is very useful for sharing e-learning ideas as well. Some of the most popular social media platforms that can be used as e-learning platforms are:
Facebook is heavily used as a learning platform since it is easily accessible and gives you opportunity to share any kind of information and files. The instructor can create both open or closed groups and discuss different issues with the learners, assign them tasks and grade their performance. The learners can also interact with one another and post information and files concerning the subject matter. The main downfall of Facebook is that it’s quite easy to get distracted by all the other posts and notifications going on.
YouTube is another very useful resource for e-learning. As a free tool, YouTube can be used both for recording teasers or micro videos and complete tutorials or course modules. It can be used as part of classroom learning as well. One if its great features is that viewers can rate the video and write comments, which is an excellent way of collecting feedback.
This professional network is also an excellent e-learning platform. You can find numerous groups and discussions in different languages, where you can share your opinion or read the latest news shared by educators and learners. The participants can also see the professional background of each person and that makes it even more valuable resource for e-learning professionals.
Twitter is also quite common among those who want to connect in smaller classrooms or discuss an event and share images. Google Plus is also gaining popularity in the e-learning circles. One of the main reasons why experts predict its success as a social media used for e-learning is that people get less distracted when using it, compared to using Facebook or Twitter.
Social Media as a Promotion Tool
Since social media is part of our everyday life, it is safe to assume that your target audience uses it too. You can use Facebook, YouTube, Twitter and even LinkedIn as a promotional tool. By creating a unique hashtag and posting e-learning event materials and promotional videos you can reach a broader audience. Make sure to create promotional materials that are catchy and engaging and that promise an outstanding experience for the learners. If you have a keynote speaker in any of your modules, you can invite that person to write a guest post on your social media profile to attract more attention.
Social Media for Conducting Opinion Polls
Feedback is important for every e-learning professional who wants to improve the product they offer. Conducting an opinion poll is one of the easiest ways to get as much feedback and suggestions as possible. Social media is the best platform for this undertaking. In order for your opinion poll to be successful, you should incorporate the following:
- Keep the questions short and simple
- Set clear goals and objectives
- Don’t try to prompt people to the correct answer – let them express their personal opinion
- Use simple and clear vocabulary, not questions overloaded with jargon
- Do not overuse this option – while it is ok to post polls on a regular basis, requiring the others to answer question too often is counterproductive
Follow the above advice and you will be able to collect excellent ideas and suggestions how to improve a current course or what to include in the next one.
BONUS: 7 Tips to Make Yourself a Social Media Pro
It is very important to maintain a high-level professional profile no matter which social media you are using. Here are a few tips to help you establish yourself as an e-learning professional on social media:
- Start with a proper introduction – be sure to create an online profile that is in-line with your image as an e-learning professional. Include a proper profile picture and a brief bio that outlines your main strengths, spheres of interest and achievements. Make sure to include any company logos, brands, details and links to your website and/or other social media profiles you have. Present yourself in a clear and concrete way so that you can attract more followers.
- Make sure to correct any mistake – as an e-learning professional the last thing you want is a profile full of mistakes. Even one typo is one too much. Make sure to read everything thoroughly and correct all grammar and spelling mistakes.
- Divide your personal and professional connections – keep your private and business connections separate. Use your professional social media profiles for business only. While you can include some business posts in your personal accounts, do not publish personal issues on your professional ones.
- Be consistent and original in your online presence – try to avoid being bored. Don’t publish something just for the sake of publishing a post. Try to create posts that are creative, authentic and engaging. Such posts will grab the attention of the readers and make them come back. Try to spark an online discussion or tackle a problem from a different perspective as this will attract more followers.
- Always share verified information – try to share quality e-learning news and information, best practices or innovative approaches. Make sure that the information you share is authentic. If you use some statistical data, your credibility will be higher if you include a link to the source. Such posts help you establish and maintain your professional presence in the e-learning industry.
- Be polite and respect the other’s decisions – try to be polite with all the people you interact with, even if you disagree with their point of view. Approach each request personally and avoid sending automated responses. It is also important to respect the other’s decision not to accept your friendship invitation.
- Reinforce your professional identity – every post you share on your professional social media accounts should reflect your brand and/or professional identity. Avoid posting something when you are too tired to check or verify it or when you are emotional and upset. Keep this kind of emotional posts for your private account. Never share something that will be found embarrassing by your peers, colleagues, partners or clients.
Follow these tips and you will be able to establish yourself as an e-learning (or any, as a matter of fact) professional on social media. You will be able to utilize this vast platform in any way that suits your goals and interests.