Efficient training is a key factor in determining the smooth operation of any company and a precondition of a successful business growth. In order for the training to lead to the desired results, however, it is necessary to encompass all the participants in the business chain – employees, managers, trainers, vendors, and customers.
Since it is not possible to train all these people at one time, or to bring them together to a seminar or workshop, the best approach is to use the mechanisms of e-learning. You can create a platform with the values, skills and information important for each group of learners, based on which the training modules could be developed. Depending on the volume and difficulty of the work, the e-learning courses can be created either internally or outsourced to a trusted partner. In order to be efficient, they need to be properly translated and localized in accordance to the specifications of the particular learner’s location.
It is also important to approach each group with the right kind of e-learning courses so that the training can be interesting and engaging. Below you will find a few suggestions on who you need to train and how this can enhance your business growth.
Train your Employees
Speaking of company training, the first group of potential learners that comes to mind are the employees. Traditional training methods are not the appropriate approach anymore, regardless of the number of employees a company has. It means allocating time and money to gather all of them for initial induction, in order to give instructions for a new company line of development, or provide continuous training for skill building.
Creating comprehensive e-learning modules on specific topics is a much smarter way to educate employees. They can be used throughout the years in all the company offices updating the information on occasion.
All types of e-learning courses are suitable for this kind of training, as long as they are engaging and properly localized to meet the needs of the specific target group, the results should be positive.
Train the Management
Training the employees should include training the management as well. There are specific skills that each manager needs to acquire or polish in order to be a successful leader of the organization.
Microlearning is perhaps one of the best approaches in this case, taking into account the busy schedule of a CEO for example. Interactive videos and simulations are a good idea for boosting their problem-solving skills. This type of learning will also facilitate their decision-making process.
Train the Trainers
If you are using in-house trainers to create your company e-learning courses, make sure that they also receive proper training about the tendencies that define the current industry development. If you are using an external e-learning provider, then check if they are also working with the latest methods.
The more creative and attractive an e-learning course is, the higher the learners’ engagement.
Train your Vendors
Companies used to organize annual or bi-annual seminars to train their vendors from across the country. These events were usually associated with presenting the new developments or latest updates in the product line and the company policy. This practice is becoming less popular over time because increased business innovations and the expensive of bringing of a group of people together. A smart solution that addresses both issues is offered by e-learning and online training modules.
The key to the successful training of vendors, however, lies in picking the right e-learning tools. It is important to build a learning package that clarifies in a plain and coherent way what are the objectives and key results expected. It should also take into account the needs of the vendors and provide them with options to give feedback or ask for additional training.
An important feature of vendor training is that it should be continuous, so online modules will be the best option. Here videos and simulation-based courses are one of the best approaches. More modern gamification or microlearning can also be useful for certain topics.
Train your Clients
Last, but not least you need to train your clients. You are the ones who know all the details about the product or service that you offer and it’s in your interest to successfully sell it. One of the ways to attract potential customers is by offering free online trainings on how the product can improve their everyday life, educate them about its features, and give hints on how to use and maintain it.
There are three preferred approaches in training the customers through e-learning:
- Video lessons
The video-based learning is the best way to present the full functionality of a product. You can demonstrate all its functions, give advice for better maintenance and point out the potential hazards during its exploitations. Presented in such a way, the important information is much easier assimilated compared to being read in the instruction manuals or technical specifications. Besides, about 80% of the people are visual learners, so it will help them truly understand the merits of your product. Make sure to offer high-quality video presentations and to include on-screen presentation of all the necessary data.
Microlearning delivers training content into small information units, not longer than 10 minutes. It is perfect for presenting the various features of a product or service to your client. You can create five or ten small units of 5 minutes each to clarify a given feature instead of making the user go through a lengthy session. The client can learn about the solutions you provide while having a lunch break at work, sitting in a traffic jam, or simply sipping a cup of coffee.
- Simulation-based learning
The simulation-based learning is one of the most efficient approaches to presenting the different situations in which your product or service can be of use. It is an interactive way that allows customers to experience real-life situations in a safe environment. In order to present the product better, different simulations can be created based on the information contained in manuals, user guides or other technical documents.
The overall conclusion is that appropriate training should be a constant presence in a company’s life at all levels in order to ensure proper business growth. If it follows the newest e-learning trends and tools, the training will be more efficient and all the learners happy with the achieved results.