ROI for Website Translation

Website Translation








By Dany Olier, ICD Translation General Manager

Translation and localization is essential for international growth. However, many higher ups in organizations are unaware or unsure about the value of translation and how critical it is in order to increase global sales. In fact, companies that translate their online material were found to be 1.5 times more likely to experience an increase in revenue, according to a survey of Fortune 500 companies by Common Sense Advisory, a global think tank that performs research on international communication trends.

When it comes to measuring return on investment (ROI), it really depends on what’s important to your organization. You can measure success in many different ways. Sometimes it’s revenue, sometimes it’s market share and other times it’s the number of new clients. In any case, new translation campaigns should be sure to correlate to your business goals, as these are the ones that are going to be funded by your organization.

What is important to note is that the opportunity for increased ROI occurs as the volume of translations, the number of target languages, the frequency of updates and versions, and the ability to use proven and streamlined processes, grows. The more you translate, the less your translations will cost overall. That’s why it pays to stick with one language service provider, as opposed to diversifying with many providers.

Contact ICD Translation today to learn more about how we can help you increase your ROI with our website translation services.


Source: Grotendorst, T. How To Measure ROI For Translation Management. Retrieved from

License to Drink in Dubai

Non-Muslim residents of Dubai need an alcohol license to purchase alcohol from a store or keep alcohol in their home. As a Muslim country, the United Arab Emirates (UAE) implements Sharia law, which prohibits the purchase and consumption of alcohol. However, UAE authorities are aware that drinking alcohol is popular among non-Muslims who live in Dubai, which has a large ex-pat community. Because of this, UAE has established strict rules for the sale and consumption of alcohol.

License to DrinkIn hotels across all of the UAE, except Sharjah where the sale, consumption and possession of alcohol is prohibited, alcohol is offered to customers and visitors. However, consuming alcohol is prohibited in unlicensed public places, and public drunkenness is against the law as well. Drinking alcohol is also not allowed during public holidays, such as Isra Wal Miraj or the Prophet’s Birthday. If someone is caught transporting a large quantity of alcohol, it, along with their vehicle, will be seized and they will face punishment as per Sharia law. There is also a zero tolerance policy towards drinking and driving.

It’s better to be safe and legal when it comes to drinking alcohol in the UAE. Fortunately, it’s quite easy to get around and to follow the rules in the UAE. As Dubai is a multi-cultural hub, many signs and documents have been translated into English, and other languages. They’ve certainly used the translation services offered by language service providers to help non-natives navigate the cultural and linguistic differences visitors often confront in the UAE, such as wondering where they can get a liquor license. It’s actually quite easy to get a liquor license in Dubai; all one needs to do is meet the following requirements.

  • You must be non-Muslim and over 21 years old.
  • You must earn in excess of AED 3,000 per month.
  • You must be a resident of Dubai.
  • If you are self-employed, you will need to provide a copy of your trade license.
  • Application forms can be picked up from MMI and African & Eastern (A&E) liquor stores, which are located all over Dubai and are often attached to shopping malls.
  • The store will process the application with the Dubai Police, which takes between two to three weeks.
  • Licenses are valid for one year.

3-in-1 C-1 Transforms Travel

3-in-1 C-1The C-1 from Lit Motors is neither a scooter nor a motorcycle nor a car. However, it can be all of those things at once. It could be the answer to being stuck in traffic without sacrificing speed and safety. The C-1 allows you the safety of a traditional four-wheeled car – seatbelts, airbags and steel-reinforced chassis – on two wheels – gyro stability system, which allows you to lean it in and out of turns and stay upright when parked – like a motorcycle or scooter. Running on 100% electric power, the C-1 has a top speed of 100 mph, an acceleration of 0-60 mph in six seconds, and can travel up to 200 miles on a single charge. The only thing that may be missing from this equation is a translation agency that offers foreign language translation services, so all of the specs on this innovative new travel solution can reach a multi-lingual market. Production is in process!


Recommended International Films

2016 Festival de Cannes Award Winning Films

PALME D’OR:  I, Daniel Blake

Daniel Blake is almost 60 living in Northeast England. After suffering a heart attack, he applies for disability benefits and meets Katie, a single mother, and her two children. Together they attempt to overcome the obstacles involved in receiving benefits within an impersonal benefits system.

GRAND PRIX:  Juste La Fin Du Monde (It’s Only the End of the World)

Louis, a terminally ill writer returns home after 12 years to tell his family he is dying. As the reunion evolves, it is plagued with doubts, tension and resentment.

BEST DIRECTOR (tie):  Christian Mungiu for Bacalaureat (Graduation),  Oliver Assayas for Personal Shopper

For more information about these award winners, visit

Beret’s French Roots

BeretWhy are French people often represented with a beret? Peasant farmers from Brittany, France, known as Onion Johnnies, rode bicycles selling onions door to door in Great Britain. Dressed in striped shirts and berets, the Onion Johnnie became the stereotypical image of the Frenchman. The beret came to symbolize the Frenchman, as this was in many cases the only contact that the ordinary Briton had with France. Today, the beret remains a strong symbol of the unique identity of Western France.


ICD Translation’s Music Connection

Ash - SummerFest - Uline StageSummerfest is an 11 day festival of music in Milwaukee, WI and bills itself as the World’s Largest Music Festival®. It has 11 stages and hosts over 800 local acts, national talent and the country’s biggest headliners. Last year, almost 900,000 people came to enjoy the delicious food, cold beer and great music.

This year, ICD Translation’s own Ashleigh Ali and her band, “The Complication,” were invited to play at the festival. They perform a combination rock/hard rock/indie rock style of music and is fronted by female rocker Annie B.

Lead guitarist for the band, Ashleigh is a self proclaimed metal head and music nerd. She is a multi-instrumentalist and writes and records her own music as well.

By day, Ashleigh is a part of ICD Translation’s Production Team. She analyzes specialized documents, websites, and marketing materials for the translation agency’s translation and localization projects and works closely with professional translators, certified interpreters and desktop publishers to ensure the translations are accurate, culturally relevant, and exceed client expectations.

Congratulations to Ashleigh and The Complication!

Summerfest just wrapped up for this year, but pencil it in for next summer. June 28-July 3/July 5-July 9, 2017. Check it out!